LO3: Producing media content

Be able to produce materials for use in an original audio-visual media product

P4 Learners produce competent materials to be used in their planned original audio-visual media product

M2 Production of material is proficient. The production techniques and/or processes are fit for purpose and used effectively to create meaning within the planned outcome

D1 Materials produced are generally of a high technical standard and quality. Conventions of the chosen genre are followed, within the intentions of

the production. The production techniques and/or processes are used to good effect to enhance meaning, within the intentions of the production

P4/M2/D1: learners producing their planned audio-visual media product should wherever possible work to a deadline and follow safe working practices. It may provide good experience for learners to work in a team, to produce the audio-visual media product, however individual learner’s contribution to the overall work must be clear identifiable.

If working as a group it is important that learners can demonstrate their contribution to the process, this could

take the form of a witness statement from the teacher

and evidenced in a production diary. Learners should be taught appropriate production skills in line with commercial practices, which may be possible through teacher led skills workshops, or, where possible, inviting guest practitioners

to the Centre. It is also important that learners adopt safe working practices in line with the audio-visual media product they are producing and with reference to the recces and risk assessments produced in P2. Learners could use annotated photographic evidence, or an audio-visual recording with voiceover to demonstrate their role in setting up and using equipment to produce footage for the audio-visual product such as a TV programme, ident, short film etc.